Aero has new visual style

22/12/2008 | Aero Vodochody has a new visual style, including slight modification of the logo and new web sites, which are just browsing.

In 2007, a new owner came to Aero Vodochody – private equity group Penta, and after several years of losses, Aero again ranked among Czech profitable companies. At the beginning of 2008, the visual style of Aero was decided to be changed, because the existing one was no more up-to-date and did not reflect current strategy of the company, which is no more only a defence producer, but concentrates more and more on international aerostructures projects. At the end of 2008, Aero started using its new graphical manual made by Motion Media.

While selecting a new or better say slightly modified logo, Aero considered the long-term tradition as well as the current position of the company. For the traditional logo, in hand written and registered by the founder of Aero Mr. Kabes in 1919, Aero has been known for 90 years. Nevertheless, the mere word “aero” is too general and is used by other entities as well. Moreover, the company has become known also by its regional description Vodochody, so it was decided to keep it in the logo. Other elements, which had been added to the original, such as the Czech Republic sign, had complicated its usage. The aim of Aero is to become an important player in the international context. Regional description Czech Republic thus lost its sense.

Moreover, Aero has kept its blue as the main color, traditionally reflecting the aerospace industry. It is suitably combined with silver, grey respectively. Furthermore, a new motive – a ruler representing preciseness of the aerospace industry - is used on new promo materials. Apart from the new logo, intranet and web sites, promo and other materials, Aero is concentrating on further application of the new visual style.